Toothbrush Theory: The Simplest Habit Framework You've Never Heard Of & Why the secret to building lasting health habits has nothing to do with motivation

What if the key to finally making a health habit stick had nothing to do with willpower, discipline, or finding the right 30-day program? What if the secret was closer to brushing your teeth? I learned this the hard way on the Appalachian Trail, and it changed everything about how I build habits and how I coach others to do the same.